Friday, February 20, 2009

What the heck is a League of Genius?

No, we're not superheroes.

But we are a group of like-minded individuals who believe advertising has been measured, analyzed, tested and reviewed to death. 

We feel like this industry we love has been turned into a science experiment.

No, we don't think we're geniuses, per se. But we are genius enough to know, if you want the answer, more than likely, it's the simplest one, the one that's staring you right in the face.

You just have to open your eyes.

We'll be posting here as often as business allows, with updates on new work, interesting ideas, things we like, even things we don't.

So, it was very nice to meet you and we hope we'll see you again.