Going into our second year with Boreal, things have gotten interesting.
Along with every other industry out there, the recession has hit the snow business where it hurts. With more people looking to get more for their money, Boreal is in the perfect position.
So starting with the web, we've launched a whole new 'brand-tailing' twist on the already successful Escape to Boreal campaign. With an all new architecture designed to demonstrate to people that coming to the closest, cheapest mountain to get to in Tahoe is not only going to be a blast, but it will make financial sense as well. The new direction was quickly approved and translated into web banners and campus flyers.