But enough blathering from me.
You should decide for yourself.
Check out our version and then visit MODC's current site. Email me with comments. Would love to know what you think.
Tuesday, October 13, 2009
MODC Web Redesign
This was a bittersweet project. Sweet because, I think we did a kick ass job of rebranding what is an essentially un-sexy site. Bitter because for business reasons we did not win this project.
Boreal Mountain Web 'Brand-Tailing'
Going into our second year with Boreal, things have gotten interesting.
Along with every other industry out there, the recession has hit the snow business where it hurts. With more people looking to get more for their money, Boreal is in the perfect position.
So starting with the web, we've launched a whole new 'brand-tailing' twist on the already successful Escape to Boreal campaign. With an all new architecture designed to demonstrate to people that coming to the closest, cheapest mountain to get to in Tahoe is not only going to be a blast, but it will make financial sense as well. The new direction was quickly approved and translated into web banners and campus flyers.
Now all that's left to do is pray for snow.
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