Tuesday, February 24, 2009

Prodigy Golf

There's nothing like getting a product that is completely unique, a revolution starter, something no one has thought of before. And have to capture it all in a brand name. 

That's where we're at with Pivot Putter. We recognized instantly that it is a remarkable product. We also realized instantly that the name was worse than crap. 

So we are beginning a rebranding effort, starting with the name. 

But what do you call a club this original? And how does that name work when the client expands the line? And how do you make sure the logo stands out in a golf world that is only eclipsed by NASCAR when it comes to logo clutter?

Golf world, meet Prodigy Golf. Prodigy Golf, meet the golf world. You two are going to have a lot to talk about.


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