So we developed packaging that was made with recycled materials and is designed to be recycled itself.
And then we started thinking, why not take this thing a bit further.
The last thing we wanted to do was clutter up the world with more ads. So we designed the packaging to work as an ad. By varying the messaging on the side of each package, we could post the benefits of using CFL bulbs that we would normally have to put in an ad and then wedge into an already teeming ad market. And we would be able to do it right there on the shelf. We get the word out in the same place you look for a brand name and circumvent and free up the 'traditional' ad space.
Pretty smart idea for a very smart product.